In 2012, Dunkin Donuts piloted a new form of advertising on public buses in South Korea. The idea was called “Flavor Radio”. When the bus was about to pass a Dunkin’ Donuts shop on the road an advertisement for the chain was played over the speakers and a small spritzer installed in the seats of the buses sprayed a pleasing aroma of Dunkin’ Donuts coffee into the atmosphere for riders to inhale.
LISTEN NOWIn 2012, Dunkin Donuts piloted a new form of advertising on public buses in South Korea. The idea was called “Flavor Radio”. When the bus was about to pass a Dunkin’ Donuts shop on the road an advertisement for the chain was played over the speakers and a small spritzer installed in the seats of the buses sprayed a pleasing aroma of Dunkin’ Donuts coffee into the atmosphere for riders to inhale.
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